Driving
Automotive Brands
to Unprecedented Growth
In the competitive automotive industry, The Ward Group accelerates client success with tailored media strategies that resonate with car buyers. Our expertise in automotive marketing combines deep industry knowledge with innovative media solutions, steering car dealers toward increased sales and brand loyalty.
You won’t find other media buying agencies with more experience. After all, we’ve been driving results for nearly four decades.
Our Approach
For car dealers and auto brands, our approach is all about precision and timing. We understand the automotive sales cycle and craft campaigns that align with consumer buying patterns. Whether it’s high-impact linear TV, targeted digital ads, engaging radio spots, or any of the other channels available, we develop the right mix to ensure our clients' messages reach potential buyers at the right moments along their path to purchase.
Our strategies are designed to showcase new models, promote special deals, and highlight unique dealership offerings, driving both online and showroom traffic.
A History of Success
Our track record for Automotive clients speaks for itself.
Our automotive campaigns are engineered for maximum impact. They include:
Localized TV and radio ads for community engagement and brand awareness
Digital display and video ads to showcase vehicle features and dealer promotions
Search engine marketing to capture high-intent buyers
Social media campaigns for brand building and direct engagement with consumers
Event-driven marketing to promote sales events and new model launches
“The Ward Group has been an invaluable marketing partner to the Park Place Dealership group for over ten years. Year after year, they provide us with creative and cost-effective media plans that generate the maximum exposure for our limited budget. The long-term success Park Place has enjoyed here in the DFW market is due in large part to the effectiveness of our media plans through the good years and the lean ones.”
Marketing Director | Park Place Dealerships
Are you ready to shift your dealership's advertising into high gear? Contact The Ward Group today, and let's start the journey towards creating high-performance automotive media campaigns that drive results.
