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The Ward Group
about
difference
mission + team
giving back
services
traditional media
digital media
emerging ai
solutions
qsr/dining
automotive
e-commerce
retail
healthcare
education
consumer packaged goods
government
multicultural
frontier
blog
inWard newsletter
partner
contact
contact us
newsletter signup
work with us
Folder: about
Back
difference
mission + team
giving back
Folder: services
Back
traditional media
digital media
emerging ai
Folder: solutions
Back
qsr/dining
automotive
e-commerce
retail
healthcare
education
consumer packaged goods
government
multicultural
Folder: frontier
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Understanding and Engaging Gen Z: A Modern Marketing Approach
James Pruitt 1/8/25 James Pruitt 1/8/25

Understanding and Engaging Gen Z: A Modern Marketing Approach

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The Art of Agency Partnerships
James Pruitt 12/2/24 James Pruitt 12/2/24

The Art of Agency Partnerships

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2025 Trends for Advertising & Media Buying in Retail
James Pruitt 12/2/24 James Pruitt 12/2/24

2025 Trends for Advertising & Media Buying in Retail

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2025 Trends in Advertising & Media Buying for the Restaurant Industry
James Pruitt 12/2/24 James Pruitt 12/2/24

2025 Trends in Advertising & Media Buying for the Restaurant Industry

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The Role of AI in Media Buying and Planning: A Balanced Perspective
James Pruitt 11/15/24 James Pruitt 11/15/24

The Role of AI in Media Buying and Planning: A Balanced Perspective

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The Modern Sports Fan: Opportunities in a Shifting Media Environment
James Pruitt 11/15/24 James Pruitt 11/15/24

The Modern Sports Fan: Opportunities in a Shifting Media Environment

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Strategies for Success in a Fragmented Media Environment
James Pruitt 11/15/24 James Pruitt 11/15/24

Strategies for Success in a Fragmented Media Environment

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Optimizing Your Merchant Center Feed: The Key to Boosting Shopping ROAS
James Pruitt 11/12/24 James Pruitt 11/12/24

Optimizing Your Merchant Center Feed: The Key to Boosting Shopping ROAS

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The Pitfall of Vanity Metrics in Digital Advertising: What Truly Matters
James Pruitt 11/12/24 James Pruitt 11/12/24

The Pitfall of Vanity Metrics in Digital Advertising: What Truly Matters

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The Shift from GRPs to Impressions in Terrestrial Radio: What It Means for Modern Media Buying
James Pruitt 11/12/24 James Pruitt 11/12/24

The Shift from GRPs to Impressions in Terrestrial Radio: What It Means for Modern Media Buying

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The Power of Longevity: Why Experience Matters in Media Buying
James Pruitt 10/1/24 James Pruitt 10/1/24

The Power of Longevity: Why Experience Matters in Media Buying

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Coordinating Paid Search and Paid Social Campaigns: A Strategic Imperative
James Pruitt 9/26/24 James Pruitt 9/26/24

Coordinating Paid Search and Paid Social Campaigns: A Strategic Imperative

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Google Ads and Keyword Matching: Maximizing Your Ad Spend
James Pruitt 9/26/24 James Pruitt 9/26/24

Google Ads and Keyword Matching: Maximizing Your Ad Spend

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Thriving on a Budget in the Advertising Game
James Pruitt 8/22/24 James Pruitt 8/22/24

Thriving on a Budget in the Advertising Game

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Maximizing the Impact of Online Video Ads: Strategies and Metrics
James Pruitt 8/22/24 James Pruitt 8/22/24

Maximizing the Impact of Online Video Ads: Strategies and Metrics

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The Power of Balancing Traditional and Digital Channels
James Pruitt 8/22/24 James Pruitt 8/22/24

The Power of Balancing Traditional and Digital Channels

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Optimizing Your Landing Page for Higher Conversion Rates
James Pruitt 8/9/24 James Pruitt 8/9/24

Optimizing Your Landing Page for Higher Conversion Rates

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Print Ads: A Timeless Avenue for Maximizing ROI
James Pruitt 8/9/24 James Pruitt 8/9/24

Print Ads: A Timeless Avenue for Maximizing ROI

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Crafting a Media Strategy Amidst CTV Fragmentation
James Pruitt 8/9/24 James Pruitt 8/9/24

Crafting a Media Strategy Amidst CTV Fragmentation

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Privacy-First Advertising for SMEs: Simple Compliance Steps
James Pruitt 7/10/24 James Pruitt 7/10/24

Privacy-First Advertising for SMEs: Simple Compliance Steps

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