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The Ward Group
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education
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When it’s Time to Restructure Your Google Ads Account
James Pruitt 7/15/26 James Pruitt 7/15/26

When it’s Time to Restructure Your Google Ads Account

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Lead Quality Vs. Lead Quantity in Performance Marketing
James Pruitt 7/15/26 James Pruitt 7/15/26

Lead Quality Vs. Lead Quantity in Performance Marketing

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How to Grade Your Media Agency Partner
James Pruitt 7/15/26 James Pruitt 7/15/26

How to Grade Your Media Agency Partner

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CTV Comes at You FAST: Why CTV Quality Is not as Simple as It Looks
James Pruitt 6/16/26 James Pruitt 6/16/26

CTV Comes at You FAST: Why CTV Quality Is not as Simple as It Looks

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Why Small Paid Media Budgets Have a Harder Road Than Ever
James Pruitt 6/16/26 James Pruitt 6/16/26

Why Small Paid Media Budgets Have a Harder Road Than Ever

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Ads in Google AI and ChatGPT Are Here. Now What?
James Pruitt 6/16/26 James Pruitt 6/16/26

Ads in Google AI and ChatGPT Are Here. Now What?

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The New Reality of Out-of-Home Buying
James Pruitt 5/18/26 James Pruitt 5/18/26

The New Reality of Out-of-Home Buying

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Testing Mechanisms in Google Ads That Actually Improve Performance
James Pruitt 5/18/26 James Pruitt 5/18/26

Testing Mechanisms in Google Ads That Actually Improve Performance

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Is Ad Fraud Still a Problem in Digital Advertising?
James Pruitt 5/18/26 James Pruitt 5/18/26

Is Ad Fraud Still a Problem in Digital Advertising?

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Podcast Advertising Deserves a Second Look
James Pruitt 4/10/26 James Pruitt 4/10/26

Podcast Advertising Deserves a Second Look

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The Shift From Keywords to Intent in Paid Search
James Pruitt 4/10/26 James Pruitt 4/10/26

The Shift From Keywords to Intent in Paid Search

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Understanding Conversion Tracking Discrepancies and the Reality of Attribution
James Pruitt 4/10/26 James Pruitt 4/10/26

Understanding Conversion Tracking Discrepancies and the Reality of Attribution

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What Matters More in Advertising: Quality or Quantity of Impressions?
James Pruitt 3/11/26 James Pruitt 3/11/26

What Matters More in Advertising: Quality or Quantity of Impressions?

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The Most Effective Way to Structure and Scale Meta Ads Today
James Pruitt 3/11/26 James Pruitt 3/11/26

The Most Effective Way to Structure and Scale Meta Ads Today

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Combating Ad Fatigue in Modern Media Buying
James Pruitt 3/11/26 James Pruitt 3/11/26

Combating Ad Fatigue in Modern Media Buying

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What Is the Role of a Media Buying Agency Today?
James Pruitt 2/11/26 James Pruitt 2/11/26

What Is the Role of a Media Buying Agency Today?

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Why We’re Against Meta Traffic Campaigns
James Pruitt 2/11/26 James Pruitt 2/11/26

Why We’re Against Meta Traffic Campaigns

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The Evolution of Sports Media Buying in a Fragmented Era
James Pruitt 2/11/26 James Pruitt 2/11/26

The Evolution of Sports Media Buying in a Fragmented Era

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When AI Becomes a Media Channel
James Pruitt 1/21/26 James Pruitt 1/21/26

When AI Becomes a Media Channel

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Why Paid Search Now Has a Budget Floor
James Pruitt 1/21/26 James Pruitt 1/21/26

Why Paid Search Now Has a Budget Floor

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