James Pruitt 3/11/26 James Pruitt 3/11/26 What Matters More in Advertising: Quality or Quantity of Impressions? Read More James Pruitt 3/11/26 James Pruitt 3/11/26 The Most Effective Way to Structure and Scale Meta Ads Today Read More James Pruitt 3/11/26 James Pruitt 3/11/26 Combating Ad Fatigue in Modern Media Buying Read More James Pruitt 2/11/26 James Pruitt 2/11/26 What Is the Role of a Media Buying Agency Today? Read More James Pruitt 2/11/26 James Pruitt 2/11/26 Why We’re Against Meta Traffic Campaigns Read More James Pruitt 2/11/26 James Pruitt 2/11/26 The Evolution Of Sports Media Buying In A Fragmented Era Read More James Pruitt 1/21/26 James Pruitt 1/21/26 When AI Becomes a Media Channel Read More James Pruitt 1/21/26 James Pruitt 1/21/26 Why Paid Search Now Has a Budget Floor Read More James Pruitt 1/21/26 James Pruitt 1/21/26 Treating All Media Like Performance Media — It’s Apples & Oranges Read More James Pruitt 11/25/25 James Pruitt 11/25/25 Why Reach Falls Flat Without Frequency Read More James Pruitt 11/25/25 James Pruitt 11/25/25 How AI Search is Changing the Customer Journey Read More James Pruitt 11/25/25 James Pruitt 11/25/25 The Case Against Measurement for the Sake of Measurement Read More James Pruitt 11/21/25 James Pruitt 11/21/25 When Paid Social Quietly Outperforms Paid Search Read More James Pruitt 11/21/25 James Pruitt 11/21/25 The Creative Canvas of TV Advertising Read More James Pruitt 11/21/25 James Pruitt 11/21/25 The Web’s New Experiment in Conversation Read More James Pruitt 10/21/25 James Pruitt 10/21/25 How Better Dashboards Strengthen Client Relationships Read More James Pruitt 10/21/25 James Pruitt 10/21/25 How Data Has Rewritten the Rules of Paid Search Read More James Pruitt 10/21/25 James Pruitt 10/21/25 What Digital Campaigns Can Learn from Traditional Media Read More James Pruitt 9/22/25 James Pruitt 9/22/25 In the Client-Agency Relationship, Don’t Let Transparency Be Optional Read More James Pruitt 9/22/25 James Pruitt 9/22/25 Finding the Right Retargeting Avenue Read More Older Posts
James Pruitt 3/11/26 James Pruitt 3/11/26 What Matters More in Advertising: Quality or Quantity of Impressions? Read More
James Pruitt 3/11/26 James Pruitt 3/11/26 The Most Effective Way to Structure and Scale Meta Ads Today Read More
James Pruitt 2/11/26 James Pruitt 2/11/26 The Evolution Of Sports Media Buying In A Fragmented Era Read More
James Pruitt 1/21/26 James Pruitt 1/21/26 Treating All Media Like Performance Media — It’s Apples & Oranges Read More
James Pruitt 11/25/25 James Pruitt 11/25/25 The Case Against Measurement for the Sake of Measurement Read More
James Pruitt 11/21/25 James Pruitt 11/21/25 When Paid Social Quietly Outperforms Paid Search Read More
James Pruitt 10/21/25 James Pruitt 10/21/25 How Better Dashboards Strengthen Client Relationships Read More
James Pruitt 10/21/25 James Pruitt 10/21/25 How Data Has Rewritten the Rules of Paid Search Read More
James Pruitt 10/21/25 James Pruitt 10/21/25 What Digital Campaigns Can Learn from Traditional Media Read More
James Pruitt 9/22/25 James Pruitt 9/22/25 In the Client-Agency Relationship, Don’t Let Transparency Be Optional Read More
