Take a Look
October 2026
Pumpkins are everywhere, Halloween is around the corner, and the Texas false fall has once again given us just enough cool weather to get our hopes up…
September 2026
Back-to-school season is coming to a close, football weekends are back, and we Texans are impatiently waiting for the weather to get the memo that fall is around the corner…
August 2026
The dog days of summer have finally arrived, just in time for back-to-school season and the annual reminder that milder Texas weather is still a few months away…
April 2026
April has a way of clearing things out, and this month we’re doing the same with a few areas that tend to get cloudy…
March 2026
As the days get a little longer and the pace of the year starts to settle in, it’s a good moment to revisit some fundamentals in media strategy…
December 2025
As the industry closes out another year of hype, noise, and recycled dashboards, we’re staying focused on what actually matters…
November 2025
As Thanksgiving approaches, we’re serving up a fresh plate of media insights to chew on…
September 2025
As fall settles in and plans sharpen for Q4, it’s a good time to reset your strategic footing…
August 2025
August always signals a reset. Vacations wind down, planning cycles ramp up, and the media landscape rarely slows to match the season…
April 2025
Spring’s in gear, and we’re back with three sharp takes you won’t want to miss…
March 2025
March is in full swing, the days are getting longer, and March Madness has tipped off — but the real game-changers might be in your media strategy…
newsletter archives
12/14/2023 - Out-of-Home Advertising, Ad Extensions and Our 2023 Recap
11/22/2023 - KPIs are Crucial, Patience is a Virtue & CTV is Superb
10/04/2023 - Mixing Media, Advertising on LinkedIn Ads, and Changing Google Ads
09/20/2023 - The Strike Marches On; Social Creativity; Audio or Video?
08/17/2023 - Hiring Agencies, Hail to Print & Harnessing AI
07/18/2023 - GA4 is Up, Twitter is Down, Where is Branding?
06/23/2023 - TV Tactics, Tracking Traditional, and Programmatic Pitfalls
05/25/2023 - This month we talk about success with Google Ads and maximizing digital performance!
04/20/2023 - This month we are sharing simple tips and tricks!
03/28/2023 - Let's Spring Forward
12/22/2022 - Let's Take a Look inWard
11/18/2022 - This Month, Media is on the Move!
10/24/2022 - TikTok Troubles, Ad Spend Updates, Crucial Fundamentals and Cool New Clients-- Oh My!
09/21/2022 - Analytics, Influencers and Branding – Have No Fear!
07/21/2022 - Local Outdoor Advertising, Google Responsive Search Ads, Digital Audio & Feel the ROMR Difference!
06/22/2022 - Organic Reach, Transparency in Advertising Agencies, Impression-Based TV Buying & Paradise Just Got a Bit Closer!
05/25/2022 - Programmatic Quality Concerns, Soft Conversion Tracking & Two Big Announcements from The Ward Group!
04/20/2022 - Future of the Internet, Digital Privacy Changes, DOOH's Unique Capabilities, & New Intern Alert!
03/31/2022 - TikTok's Potential, Google's Changes, & an Epic GMT Takeover