Serving Up Success in Every Campaign
In the fast-paced worlds of Quick Service Restaurants and Casual Dining, you need a media partner who knows their way around the kitchen. The Ward Group crafts media strategies that are as dynamic and appealing as the menus you serve. Our tailored approach combines industry insights with innovative media solutions to drive customer engagement and boost sales.
We’ve been bringing results to the table for four decades. We’re ready to serve you!
Our Approach
The QSR and Casual Dining industries require a unique blend of speed, creativity, and precision in media campaigns. Our approach is multifaceted, incorporating a mix of traditional and digital media to ensure maximum reach and impact. We've successfully executed campaigns across TV, radio, print, digital, out-of-home, and other platforms, always focusing on driving foot traffic and/or online orders. Our strategies are not just about reaching audiences; they're about enticing them to experience what our clients have to offer, from limited-time offers to new menu item launches to long-time fan favorites. We have a recipe for success!
A History of Success
Our track record in QSR and Casual Dining speaks for itself.
We elevate the standard of advertising in the restaurant industry. Our campaigns involve:
Strategic use of social media to engage with all demographics
Geotargeted advertising for location-specific promotions
Influencer partnerships for broader reach and authenticity
Creative content for digital platforms to drive online interaction
Tailored traditional media placements for local market penetration
"They get it. As a client, you look for partners that can absorb your world and become an extension of your team and your brand. Nothing surprises them; nothing scares them. They were able to quickly get up to speed and deliver the media that was right for our brand. They were honest and real. It wasn't about what they wanted to do; it was about what was right for our brand and needs. And 13 consecutive weeks of positive comps wasn't too bad either! "
Director of Marketing | Pizza Inn
Ready to cook up a storm with your next paid media campaign? Contact The Ward Group today, and let us dish out some innovative and effective media strategies that will keep your customers coming back for more.
