James Pruitt 10/15/26 James Pruitt 10/15/26 Why the Post-Click Experience Can Make or Break Paid Media Performance Read More James Pruitt 10/15/26 James Pruitt 10/15/26 Social Media Is Becoming Less Social Read More James Pruitt 10/15/26 James Pruitt 10/15/26 CTV Fragmentation Is a Challenge, but It Is Also an Opportunity Read More James Pruitt 9/15/26 James Pruitt 9/15/26 GA4 Reports Every Marketer Should Know How to Use Read More James Pruitt 9/15/26 James Pruitt 9/15/26 Radio Reach Is Real, Even When the Results Are Harder to See Read More James Pruitt 9/15/26 James Pruitt 9/15/26 AI-Generated Ads Need More Than a Good Prompt Read More James Pruitt 8/11/26 James Pruitt 8/11/26 ChatGPT Ads Adds a Conversions Objective Read More James Pruitt 8/11/26 James Pruitt 8/11/26 When Ad Performance Fluctuations are Normal and When to Act Read More James Pruitt 8/11/26 James Pruitt 8/11/26 Google is Changing the Rules for Budget-Limited Target CPA and Target ROAS Read More James Pruitt 7/15/26 James Pruitt 7/15/26 When it’s Time to Restructure Your Google Ads Account Read More James Pruitt 7/15/26 James Pruitt 7/15/26 Lead Quality Vs. Lead Quantity in Performance Marketing Read More James Pruitt 7/15/26 James Pruitt 7/15/26 How to Grade Your Media Agency Partner Read More James Pruitt 6/16/26 James Pruitt 6/16/26 CTV Comes at You FAST: Why CTV Quality Is not as Simple as It Looks Read More James Pruitt 6/16/26 James Pruitt 6/16/26 Why Small Paid Media Budgets Have a Harder Road Than Ever Read More James Pruitt 6/16/26 James Pruitt 6/16/26 Ads in Google AI and ChatGPT Are Here. Now What? Read More James Pruitt 5/18/26 James Pruitt 5/18/26 The New Reality of Out-of-Home Buying Read More James Pruitt 5/18/26 James Pruitt 5/18/26 Testing Mechanisms in Google Ads That Actually Improve Performance Read More James Pruitt 5/18/26 James Pruitt 5/18/26 Is Ad Fraud Still a Problem in Digital Advertising? Read More James Pruitt 4/10/26 James Pruitt 4/10/26 Podcast Advertising Deserves a Second Look Read More James Pruitt 4/10/26 James Pruitt 4/10/26 The Shift From Keywords to Intent in Paid Search Read More Older Posts
James Pruitt 10/15/26 James Pruitt 10/15/26 Why the Post-Click Experience Can Make or Break Paid Media Performance Read More
James Pruitt 10/15/26 James Pruitt 10/15/26 CTV Fragmentation Is a Challenge, but It Is Also an Opportunity Read More
James Pruitt 9/15/26 James Pruitt 9/15/26 GA4 Reports Every Marketer Should Know How to Use Read More
James Pruitt 9/15/26 James Pruitt 9/15/26 Radio Reach Is Real, Even When the Results Are Harder to See Read More
James Pruitt 8/11/26 James Pruitt 8/11/26 When Ad Performance Fluctuations are Normal and When to Act Read More
James Pruitt 8/11/26 James Pruitt 8/11/26 Google is Changing the Rules for Budget-Limited Target CPA and Target ROAS Read More
James Pruitt 7/15/26 James Pruitt 7/15/26 When it’s Time to Restructure Your Google Ads Account Read More
James Pruitt 7/15/26 James Pruitt 7/15/26 Lead Quality Vs. Lead Quantity in Performance Marketing Read More
James Pruitt 6/16/26 James Pruitt 6/16/26 CTV Comes at You FAST: Why CTV Quality Is not as Simple as It Looks Read More
James Pruitt 6/16/26 James Pruitt 6/16/26 Why Small Paid Media Budgets Have a Harder Road Than Ever Read More
James Pruitt 5/18/26 James Pruitt 5/18/26 Testing Mechanisms in Google Ads That Actually Improve Performance Read More
James Pruitt 5/18/26 James Pruitt 5/18/26 Is Ad Fraud Still a Problem in Digital Advertising? Read More
