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e-commerce
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education
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CTV Comes at You FAST: Why CTV Quality is not as Simple as it Looks
James Pruitt 6/16/26 James Pruitt 6/16/26

CTV Comes at You FAST: Why CTV Quality is not as Simple as it Looks

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Why Small Paid Media Budgets Have A Harder Road Than Ever
James Pruitt 6/16/26 James Pruitt 6/16/26

Why Small Paid Media Budgets Have A Harder Road Than Ever

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Ads In Google AI And ChatGPT Are Here. Now What?
James Pruitt 6/16/26 James Pruitt 6/16/26

Ads In Google AI And ChatGPT Are Here. Now What?

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The New Reality of Out-of-Home Buying
James Pruitt 5/18/26 James Pruitt 5/18/26

The New Reality of Out-of-Home Buying

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Testing Mechanisms in Google Ads That Actually Improve Performance
James Pruitt 5/18/26 James Pruitt 5/18/26

Testing Mechanisms in Google Ads That Actually Improve Performance

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Is Ad Fraud Still A Problem In Digital Advertising?
James Pruitt 5/18/26 James Pruitt 5/18/26

Is Ad Fraud Still A Problem In Digital Advertising?

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Podcast Advertising Deserves a Second Look
James Pruitt 4/10/26 James Pruitt 4/10/26

Podcast Advertising Deserves a Second Look

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The Shift From Keywords To Intent In Paid Search
James Pruitt 4/10/26 James Pruitt 4/10/26

The Shift From Keywords To Intent In Paid Search

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Understanding Conversion Tracking Discrepancies and the Reality of Attribution
James Pruitt 4/10/26 James Pruitt 4/10/26

Understanding Conversion Tracking Discrepancies and the Reality of Attribution

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What Matters More in Advertising: Quality or Quantity of Impressions?
James Pruitt 3/11/26 James Pruitt 3/11/26

What Matters More in Advertising: Quality or Quantity of Impressions?

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The Most Effective Way to Structure and Scale Meta Ads Today
James Pruitt 3/11/26 James Pruitt 3/11/26

The Most Effective Way to Structure and Scale Meta Ads Today

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Combating Ad Fatigue in Modern Media Buying
James Pruitt 3/11/26 James Pruitt 3/11/26

Combating Ad Fatigue in Modern Media Buying

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What Is the Role of a Media Buying Agency Today?
James Pruitt 2/11/26 James Pruitt 2/11/26

What Is the Role of a Media Buying Agency Today?

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Why We’re Against Meta Traffic Campaigns
James Pruitt 2/11/26 James Pruitt 2/11/26

Why We’re Against Meta Traffic Campaigns

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The Evolution Of Sports Media Buying In A Fragmented Era
James Pruitt 2/11/26 James Pruitt 2/11/26

The Evolution Of Sports Media Buying In A Fragmented Era

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When AI Becomes a Media Channel
James Pruitt 1/21/26 James Pruitt 1/21/26

When AI Becomes a Media Channel

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Why Paid Search Now Has a Budget Floor
James Pruitt 1/21/26 James Pruitt 1/21/26

Why Paid Search Now Has a Budget Floor

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Treating All Media Like Performance Media — It’s Apples & Oranges
James Pruitt 1/21/26 James Pruitt 1/21/26

Treating All Media Like Performance Media — It’s Apples & Oranges

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Why Reach Falls Flat Without Frequency
James Pruitt 11/25/25 James Pruitt 11/25/25

Why Reach Falls Flat Without Frequency

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How AI Search is Changing the Customer Journey
James Pruitt 11/25/25 James Pruitt 11/25/25

How AI Search is Changing the Customer Journey

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