August always signals a reset. Vacations wind down, planning cycles ramp up, and the media landscape rarely slows to match the season. This month’s newsletter looks at three shifts reshaping how audiences engage and how brands can stay ahead. From the resurgence of streaming bundles that echo the old cable playbook, to new strategies for cultivating trust in a post-cookie marketplace, to the UFC’s dramatic break from its pay-per-view tradition, each story offers a window into where opportunity lies for marketers ready to adapt. Check it out!
